Thursday, February 10, 2011

New stuff!

 
This is for the California Independent System Operator, which describes itself as the "air traffic controller" for the state's electricity flow. The agency's job is to keep the juice on by buying it at the best price and making sure supply matches demand.

Since electricity is pricey as demand grows and supply might not always be guaranteed, Cal ISO likes to encourage alternative sources of electricity. Hence these promotional exhibits for wave-powered energy generation (above) and a "green" house (below).

The hydrokinetic towers remind me of those cheerily earnest illustrations in Popular Mechanics that I saw as a kid, about gadgets that no one at the time expected would never come to be. Hydrokinetic power has potential, but hasn't worked out yet. These machines I drew are completely made up, and any mechanical mind will probably point out they're infeasible. I should have added a couple of people zooming overhead in their personal jetpacks.

The house is also made up, just a questionable experiment in perspective. The challenge with Cal ISO also is coming up with creative ways to harness the agency's tightly controlled color pallete.  It's a fun give-and-take with designer Stacy Gibbs.




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