|A Harley Quinn-inspired jersey, never produced; I'm sad.|
So it's show-and-tell time. First up: Wearables.
Besides seasonal direct-mail and media advertising, I got to create several promotional items for The Rest Stop's use over time, in a broad spectrum that includes bicycle racing jerseys, signs, a racing cap, gift card, certificates, coffee mugs, and a water bottle. I even designed logos for beer brands; I can't remember if they were just whimsical notions for beer coasters one day, or if beer would eventually be produced as excuses to affix labels.
I worked on a mural that succumbed to logistical obstacles. I created flags.
In short, I made Dog, The Rest Stop's spokesdog, jump through a lot of hoops, which it did, with silent aplomb — which has got to be difficult for a spokesdog.
For the "Joker" jersey, never produced (boo!), dog played king and queen and joker:
|I bow before the designers of playing cards; those card backs are marvels of intricacy, |
of which mine is faint imitation; poor pink dog, how I tortured you!
|voler.com made the production very manageable with its digital templates.|
The penny-farthing'd Pony Express rider was featured on one of only two racing jerseys we could manage to ready for market. This one featured a rockin' and rollin' Sacramento by day on the front (including the state capitol building, the Renaissance Tower known locally as the Darth Vader Building, the Tower Bridge, a basketball for the Sacramento Kings and a baseball on the other side of the Sacramento River for the Sacramento River Cats) …
|Though not to scale, The Rest Stop store is just about where it used to be in relation to the city.|
The other jersey The Rest Stop was able to make and sell gently parodied the Tour de France climbing champion's shirt. It featured … guess who?!
The first jersey we worked on also never made it off the drawing board. Oh, how I wanted to see the so-called "flywheel" jersey out on the trail:
|It would have featured, for the first time, the penny-farthing image and early|
bicycles, including the da Vinci velocipede hoax.
|Why? I don't know. It just needed to be done.|
|Flap down …|
And the best part of that project was making up sponsors' logos to adorn the hat:
|Sonic screwdrivers were Greg's idea, inspired by Dr Who; Chain Food was an actual idea|
I proposed for a long-ago client (who was a fool not to use it!).
|Pace Sportswear also furnished an easy-to-use template.|