|Little-known fact: The tail of an evolving pink dog will eventually curl downward as it reaches the zenith |
of evolutionary development. A wrap-around for a promotional coffee
He still poses fun problems as owner of Archer Bicycle Repair.
Greg was building the identity of the store he inherited when he bought it, and establish it as the go-to source for, as he said it, everything for bicyclists but the bike. It was serious business run unseriously; customers could count on staffers' time for answers or just some tangentially bike-related conversation.
The list of ideas exceeded Greg's ability to produce it. Coffee mugs and a water bottle hit the shelves next to the jerseys and cap.
Ads frequented the neighborhood publications.
A new fiery pink sign even hung above the store door.
But the official flags never flew. And the beers remain unbrewed. Pity.
|Rest Stop Bohemian is my favorite … this is a spec sheet for Greg Archer, with internal notes.|
|Made into an embossing stamp (below), it validated The Rest Stop gift buck.|
In what I'm sure is the worst Latin translation possible, it says, "My dog ate it."