Thursday, February 16, 2012

Pink dog! Go, quick! Shawnie has fallen down the well!

One of the official ways Pink Dog and The Rest Stop's type logo is supposed
to fit together — though I hardly ever did.
That didn't take long: The pink dog finds its master!

News comes from Bob Dahlquist, a graphic designer's graphic designer, insightful conversationalist, friend and free thinker, that The Rest Stop's mascot is the creation of an artist named Rod Atha.

One of Bob Dahlquist's takes on a promotion
for The Rest Stop. The typography, as is Bob's
wont, is carefully considered.
Atha, whom Bob says signs his fine art "Zenichi," must have created the dog for the original owners of The Rest Stop, Larry and Yvonne Robinson.

Sometime shortly after Greg Archer bought the store, Bob put me in touch with Greg about helping with promotion.

For many years since, I have had the fun of promoting not only The Rest Stop before it closed, but also Greg's bicycle repair business and ancillary martial arts endeavors (and here) he's involved in.

Bob had worked on some of The Rest Stop materials too, and this trip backward has made me realize that screwing around with the pooch isn't anything new.

This sample (left) shows Bob's trademark care with typefaces, but also some canine haberdashery with the flowing striped tie.

I hadn't seen the old art files for The Rest Stop in years, if I saw them at all. Back then, my computer and computer skills were much more rudimentary than now, so I might have had trouble even looking at them. When I restored the separations on Bob's card, the pink shape in the dog was smaller and off register. Bob said "the off-reg wasn't meant to be, but it works out anyway."

Bob said he'll send along some early iterations of the dog, which hard sharper features originally, more akin to Antonio Prohías' "Spy Vs. Spy" cartoons.

In the meantime, Bob sent me pieces of Rod Atha/Zenichi's work in his collection; both are to be displayed thusly. The top image was created in 1984, around the time Bob says the pink dog got its start. Got any more information about Rod Atha? Please let me know.

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