|One of the official ways Pink Dog and The Rest Stop's type logo is supposed |
to fit together — though I hardly ever did.
|One of Bob Dahlquist's takes on a promotion|
for The Rest Stop. The typography, as is Bob's
wont, is carefully considered.
Sometime shortly after Greg Archer bought the store, Bob put me in touch with Greg about helping with promotion.
For many years since, I have had the fun of promoting not only The Rest Stop before it closed, but also Greg's bicycle repair business and ancillary martial arts endeavors (and here) he's involved in.
Bob had worked on some of The Rest Stop materials too, and this trip backward has made me realize that screwing around with the pooch isn't anything new.
This sample (left) shows Bob's trademark care with typefaces, but also some canine haberdashery with the flowing striped tie.
I hadn't seen the old art files for The Rest Stop in years, if I saw them at all. Back then, my computer and computer skills were much more rudimentary than now, so I might have had trouble even looking at them. When I restored the separations on Bob's card, the pink shape in the dog was smaller and off register. Bob said "the off-reg wasn't meant to be, but it works out anyway."
Bob said he'll send along some early iterations of the dog, which hard sharper features originally, more akin to Antonio Prohías' "Spy Vs. Spy" cartoons.
In the meantime, Bob sent me pieces of Rod Atha/Zenichi's work in his collection; both are to be displayed thusly. The top image was created in 1984, around the time Bob says the pink dog got its start. Got any more information about Rod Atha? Please let me know.