Thursday, August 14, 2014

Kill Fee Week, Part II

Kill fee: |kil fē| noun. Payment made to a creative for work done but not used.
Such ancient ruins, these. No chronicle of their collapse exists except for what remains of my quickly dimming memory.

The client either had no real authority to commission me, overstepped authority, worked under an assumption about her bosses that ultimately and suddenly proved false, or the project itself died. One of those.

The logos are for a food technology center that may or may not exist.

The project instructions are apparent in the lengthy explanation I supplied for each idea — especially where I chose to ignore them.

These would have been part of the step after very rough pencil sketches.

The project came at a time when I was just starting to harness Adobe Illustrator®™, but before realizing it could do more than geometric shapes. These are inspired by the work of illustrator John Hersey, an early craftsman of digital art whose work still relies heavily on polygon and perfect curves and the simplest of Illustrator™© tools.

Ironic that this project was about the wild and organic.

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