|Detail for the right side of the illustration|
Here is a project for a publication celebrating the future of electrical use in the western United States.
It focuses on more renewable, efficient production and the ever smarter technology that enables consumers the individual control to buy and use electrical power.
The illustration runs along the bottom of a two-page spread to allow for text above (which is why the rays and shapes along the top bleed and fade), so long and narrow that it doesn't fit big enough to see well in this blog format:
|The center cut of the illustration. Layers of overlapping colors and repeated ghosting shapes suggest control and interaction. |
That's the story I'm sticking with, anyway.
|Left detail of the illustration, complete with a car and charging station that could only have come out of Popular Mechanics c. 1947|
I meant the work to be a sunny paean to mid-century wishful futuristic illustrations.
Here are some of the early sketches: