Showing posts with label Paul Vega. Show all posts
Showing posts with label Paul Vega. Show all posts

Tuesday, November 13, 2012

Halloween leftovers

Oooh, very scary!
Designer and marketing maven Paul Vega came up with a charming and disarming way of branding his client's competition — depict them as zombies, oafs and thugs.
 
Nothing personal.

Paul had already helped establish Pacific Field Service as superheroes — literally — in the property inspection and management industries, and had me embody their services in befitting characters.

This time Paul had me help poke a little Halloween fun at the rest of the industry, for a pop-up-out-of-the-woodwork mailer sent to prospective clients.

One of the Pacific Field Service Superheroes (left) flies to the rescue when recipients open the mailer.

It's all very pulpy and comic-y.

Here are some of the early sketches, and the customer frightened by them all:




Tuesday, February 21, 2012

Merciful Minerva! New work

Max Manic,  the on-the-spot innovator,
at your service.
Ain't nothing bad about superheroes.

I love their mythos and meta, from their Greek and Roman and Norse and native primogenitors, to the creation stories of Superman as an avenging angel against totalitarian genocide, an idea Michael Chabon extended as elegy in The Amazing Adventures of Kavalier & Clay.

Through cobble and creation, I used superheroes as a way to teach writing and reading and art at the end of my short career as an elementary school teacher, after all the official No Child Left Behind assessments had been administered.

It was the first time I felt I was truly doing my job as a teacher, and engaging students for long hours in the invention of their superhero alter egos and the bad guy avatars who mess with their real lives.

Early amorphous superhero—
his archnemesis, of course,
is whoever flattened and
stretched his left foot.
So when Paul Vega, graphic designer, business strategist, fit dude and friend, offered me the opportunity to flesh out some superheroes for a client, faster than a speeding deadline I said, "When do we start?"

Paul and partner Doralynn Co of Greenhouse Marketing & Design, Inc. were helping a Sacramento company called Pacific Field Service brand its expertise in the commercial and residential inspection business. Field service is a discipline in the mortgage, real estate and insurance industries, which gives those businesses current information about the condition of their holdings and prospects.

Pacific Field Service seeks a market edge by being nimble and leveraging the latest technology, delivering up-to-the-minute data to its clients.

Paul and Doralynn's job has been to expand Pacific Field Service's profile in those industries, in time for a big trade show. Whole-picture-think-different kinds of folks, they decided to deploy a novel way to create the space of the company's trade booth, play up the high tech quickness as heroic — even superheroic!

Like this or that? Definitely that. (What's with the ears?
and what is the guy on the right doing with his right arm?)
Early idea: Huh?

Greenhouse and Pacific Field Service literally embodied the company's market strengths and vision into four entities: Max Manic, the innovator; Q and her dog A (quality assurance), the ensurers of professionalism; Virtue, who needs no further introduction; and Inspector, representing the corps of Pacific Field Service's core, the gatherers of data from far and wide.

Early alter ego idea …
Inspector looked
like this guy for
a brief moment.
Greenhouse and their client quickly decided the superheroes should come out of the DC/Marvel mold, not a whimsical facsimile (like one I did for another client).

Next came the most fun of the fun part, building the superheroes. Except for Virtue (aka Integra), these are gadget junkies. Objects hang off Max and Q's belts. Max wears what appears to be a solar-powered helmet, with fighter-pilot goggles, and Inspector rocks a kind of motorcycle helmet with an airfoil (or vent?) and modified street biker's jacket, not to mention arm and leg rockets. Q and the Inspector have cameras attached to their heads, which correspond to Pacific Field Service's use of documentation tools. All but Virtue have microphones. Virtue wields a torch of integrity (she also goes by Integra).
What's in the containers Max wears on his contoured belt? Why does Q wield a lariat and matching boomerang? Who knows? That's one of the two great things about superheroes: Readers and fans give them their powers, invest them with their ability to fight crime, right wrongs and save the day.

Sketches for the Fabulous Four in action for promotional cards.
Scott McCloud, a comics artist and meta-comics analyst, said in "Understanding Comics" that the appeal of comics (and the reason the best comics creators are so good at it) is that readers are allowed to provide their own drama and sequence in the gutters between the drawn panels.

In our imaginations, via the printed page, the superhero world works. We project our hopes and wishes on them, and we impel them to solve thorny problems.

In real life, different story: The Inspector's retro rockets, with their fuel lines snaking around his body, would pose a few problems, not the least of which would be steering through space.

That's the other great thing about superhero comics: They only truly work in printed form. Despite the success of Batman and Spider-Man's move to movies (and why is the Spider-Man franchise starting all over again?), and despite the power of computer graphics, cinema takes away our power to empower the superheroes. We get one vision for Spidey riding through the skyscraper canyons, and it's not necessarily my vision or yours, exciting as it is to see  the first time. (Insert your vehement protest here; besides, I make an exception with V for Vendetta.)

Q and Virtue went through
several iterations, often involving
breast reduction …
We readers buy into a comics world with superheroes. We accept that Batman's cape swirls and flows like a Christo piece gone amok, never minding that such accoutrements in real life would be full of stupid.

Heck, we allow that superheroes in bright, tight-fitting suits and animalistic cowls and capes wander about in that world, the one between the pages. They're not silly at all. Maligned and despised sometimes by the inhabitants of their printed world, but not silly. In context, they face real problems and evil bad guys.

Inspector also delivers
the rocket fuel as barista …
The bright, tight costumes are integral to printed superheroes, designed more to attract our eyes and show off four-color printing capabilities than any sense of logic or exposition.

But in the real world (think of the fans at Comic-Con or the supposed rise in real-life superheroes in Seattle, New York and elsewhere — a sociologist's dream: Why? Economic woes? Social malaise?), those costumes are just … costumes. Gaudy, out of place, seeming to rob these ersatz superheroes of their power and esteem. Dave Gibbons and Alan Moore explore that sub-theme in Watchmen (again, distorted in movie form because it delivers one level of hyper-violence, one look, and must disregard the story within the story).

Happily, Pacific Field Service's fab four steer clear of that dilemma. Writ large and bold in two dimensions, they tap into our imaginations and sense of play, their ideals intact.
Pacific Field Service superheroes bust out before shipping off to the trade show.







Tuesday, July 12, 2011

Lake Natoma monster, caught on film!

Actual footage of the end of the Fire Cracker 8k swim on Lake Natoma, July 4. My wife Nancy is narrating; my friend Paul Vega is steering in the stern of the canoe; my daughter Maura is swimming behind, having jumped in the water at the end to greet me; and her childhood friend Jenny is awaiting on the rocks below the Rainbow Bridge. Four-point-eight miles from Nimbus Flat at the other end (my wife gave me two-tenths of a mile extra credit.)

My technique at this point is shot: My right arm barely clears the water, I'm not turning my body from side to side so much, and my legs are kicking furiously against the strengthening current. But as my swim buddy Jim Morrill says, "We all swam the same distance. You just enjoyed it longer."

I wanna keep going and keep getting better. So in that sense, I won.

Wednesday, July 6, 2011

… just keep swimming … just keep swimming …

Some two miles along the glassy cool water of Lake Natoma. Nancy shot this.
About a mile and a half into the swim race July 4, a feeling came so strong to me, as if the already cold lake had gone to ice: This could be bad.

I stopped to look upshore, past the first bend in the long, narrow, snaking lake, and saw none of the swimmers I had started with.

They had vanished in the distance, as I knew they would, but I held small hope they might be wading in wait, just beyond the point. Even in the first hundred yards, they opened a gap that widened without relent. Even in the first few strokes, as I watched a swimmer I had never met seem to take 10 feet of water with every stroke.

No harm was meant; they are extremely fast swimmers who could not do otherwise, whose speed became palpable by their absence the next four hours. It was their nature and ability to swim so fast, just as it seemed my nature to plod along, and wonder at their speed. I had no way of catching up to them; I was turning over my arms as fast as I thought a 4.8 mile race would merit, and I couldn't move them any faster.

The good news: I was going to eat something! The bad news: my
leg muscles would soon seize up, turning my limbs to useless logs.
This swim, I said to myself (I had so much time to converse, and a captive audience) answers so much, and yet irrigates the seeds of so many more questions. As all endeavors beyond one's reach, I suppose.

This could be bad.

But then the nose of my canoe slipped into my peripheral view, where my wife Nancy and friend Paul Vega sat, having agreed to spend the day with me. They carried packets of nutrition gel and bottles of Gatorade®™, and made me stop to eat on a schedule, and bade me keep going once I was fed.

Another strong feeling came to me at that moment: that I could not have kept going without their support. It would have been easy to tell myself I had swum a good long distance, and that it would be all right to scramble up the mine tailings on the shore of Lake Natoma and walk back to the start. But Nancy and Paul made it so I could keep going.

"Top 10 finisher," Paul said before the start, smiling and giving me a thumbs up. There were seven swimmers. I would also finish third in the "skin" division (no wetsuit). In the end, I finished in just a bit more than one-sixth of a calendar day — a full two hours behind the rest. Two hours!

Lake Natoma is man made; it follows the trunk of the American River, just below Folsom Lake, also man made, which floods the juncture of the three forks of the American River. Lake Natoma gives flood control officials more control of runoff from the Sierra, allowing them to draw, so I'm told, water from the bottom of Folsom to regulate how much cold water is released down the American as it flows more than 20 miles into the Sacramento River at Sacramento.

Natoma is cold throughout the year as a result. It's where I got used to low water temperatures to be ready for my Alcatraz swim.

Natoma also carries a current which varies depending on the volume of water released.

Jim gets ready to swim; Paul gets ready to save me. This is Nimbus Flat, at
the southwest end of Lake Natoma.
Joe Dowd decided we would swim upstream for the race, which he calls the Fire Cracker 8k (a similarly named running race takes place nearby), the least formal swimming race you could join; no entry fee; no waiver; no T shirt or swim cap; not even a race, really, just a bunch of crazies going for a swim. We go upstream, I am told, because a brewpub is right at the finish line, the old Rainbow Bridge linking civilization to the city of Folsom, where we can celebrate.

The most I had ever swum at once before this was 3.9 miles, three crossings of a cove at Folsom Lake. I hadn't been planning to, and was able to rest and eat something between crossings. The Fire Cracker 8K was one shot, start to finish, which I joined of my own free will. My swim buddy Jim Morrill encouraged me to jump in, and encouraged me that I could finish.

Watching the other swimmers move so swiftly beyond me, I realized I had to really like open water swimming for its own sake, or I couldn't do this. So began the long conversation with myself, the constant examination of what I was doing with my limbs, my breathing, how well or how poorly I was pushing the last bit of water with my hands past my hips, whether I was sighting on distant landmarks correctly.

Along the way I learned some things. Egrets by the dozens nest on that first bend of the lake, for example, in what appear to be cypress trees. They bloom like white gardenias in the tall foliage, and are protected in a sanctuary, far from trails. I wouldn't have known that without swimming past it and having Paul point it out.

Lake Natoma is extremely shallow in places, too shallow to swim sometimes, its bottom and sometimes its shore composed entirely of piles of round stones that miners pushed away in search of gold 150 years ago, and that water officials further pushed back to keep the channel open.

Below the water, the rocks glow ghostly green, coated with slippery detritus. I was happy to see them below me, to mark my movement.

Past the first bend, the distant landmarks seemed so distant, blanched in the rising heat. My calves and then my thighs began to cramp, crabbing my legs in bent poses that were difficult to extend or flex; then my ankles fused in flexion. I scrambled up the slippery riprap and stretched them, then kept going.

Stopping was a mixed blessing; even getting to the canoe to grab a gel and a sip required different muscles, which fought against the muscles I had been using and ignited more cramps, more stretching, more resolve to keep going.

I had been in so long that Jim, among the fast finishers, had arranged a ride back to the start to fetch his truck, which transported my canoe. He communicated by cell phone to my wife, and told him that he alone had swum to the finish; the rest got out at a beach called Negro Bar, about a third of a mile below Rainbow Bridge.

Paul was first to spot the beach, crowded with crowds under umbrellas for the holiday. We didn't know it was Negro Bar, but thought it was an isolated beach a mile downstream. My shoulders burning from the turning, I was relieved to hear we were close.

Then I realized why the other swimmers had gotten out at Negro Bar: The current was swift here and getting stronger, as the channel narrowed. What I laughingly lacked in speed, I decided, I could salvage in small part by finishing where I was supposed to.

Getting there was so hard, I was actually laughing into the water, watching the shadow of my body move just two or three inches at a stroke. I zigged and zagged, looking for pockets of calm water, and ended up walking over extremely shallow portions.

Paul shouted encouragement: "One stroke at a time!" I kept laughing. I had energy left to laugh. My daughter and her best friend got into the water to meet us, and I finally made it through a maze of granite boulders beneath the water, to an outcropping below the Rainbow Bridge, my knees and shins bloody from scraping them against rocks.

My shoulders screamed (they're not supposed to if I'm truly swimming the Total Immersion way; more mystery, awaiting an answer), my head felt like helium, my eye sockets felt bruised; what synapses were firing spent their time still wondering how the other swimmers finished in half the time. But I had finished; I had done something beyond what I thought I could do. I had gotten by with a little help from my friends, and only by their help.

One benefit from being so far behind the rest: I seemed to passing kayakers to be someone alone on a mission; they mouthed their admiration to Paul and Nancy as we passed by. I missed all this, of course, listening to the machinery rhythm of my breath bubbling into the water.

Paul, who always knows best what to say, said, "My advice...worry about your times or don't. Just have fun with it. You may not be a fast swimmer right now but you have made giant improvements. You may never be fast or maybe it's nearer to your future than you know."

The brewpub, it turns out, was closed for the holiday.